2. To reach out successfully to refugees and attract them to the club
A good idea for a football initiative targeting a migrant public is not a guarantee for success. It is also important to find suitable participants and convince them of theor offer’s added value. Reaching out to refugees is still mentioned by many volunteers as a challenge, also for geographical reasons (many refugee homes or centres are located in the periphery of towns).
As often in life, personal contacts are key. It is important (and sometimes, it must be said, a question of luck) to identify the individual in a refugee centre who is open to the idea of providing structured football opportunities with the help of an external partner. In some cases, locally based associations that deal with migration and asylum issues may be helpful intermediaries. These associations generally know well how to reach migrants, who they are, what their needs are, etc. It is also important to prepare a good argumentation about the tangible benefits for everybody and one’s own motivation, (always, of course, with sufficient sensitivity for the terminology issues raised in Chapter 2).
Punctual offers without further commitment may be best suited to establish first contact (asking for regular commitment right away is intimidating, especially for individuals who might be forced to move again to another location).
From numerous reports it appears that during this period of reaching out to refugees, frustration management is also an essential skill for all volunteers! It is necessary to be mentally prepared for a lack of reliability or assiduity, for fluctuating respect for a common set of rules that seems perfectly “normal” to the instructor, or for unrealistic self-evaluation in terms of performance level. The Sport Welcomes Refugees booklet repeatedly warns of inevitable “disappointment on the part of the sports instructors, who might feel that their offer is underappreciated” (p.7). It therefore makes sense to be prepared for these emotions.
As the DFB brochures point out, when reaching out to refugees it is of great importance, to promote the idea within the club or association (pointing to both humanistic arguments and concrete benefits for both sides).
3. To improve project magement skills
Many highly motivated volunteers rely on their remarkable improvisation skills and experience. Setting up a successful project aimed at a very different target group requires, however, a more systematic approach. The FAIRES project, for instance, identified project management skills as one of the most pressing issues, and provides guidelines for all different steps of running even modest projects:
- Precise definition of the project’s objectives, target public, and resources required.
- Realistic budgetary planning (and close monitoring of resources and expenditures).
- Securing infrastructure access.
- Appropriate communication to both target group and internal stakeholders.
- Monitoring and evaluating of the project’s progress and impact.
- Effective dissemination to all stakeholders and the general public.
Providing compact training sessions in project management skills, with the aim of “professionalising” initiatives and actions, would definitely be helpful, even if only to serve as a “refresher” for experienced volunteers.
4. To raise perennial funding (for activities, equipment, membership fees, transport, etc.)
Funding is a permanent issue for volunteer-driven initiatives. There are several distinct difficulties, starting with the lack of “bureaucratic” know-how to develop successful funding applications. As the ECORYS report for the European Commission rightly states, the “lack of time to engage with and gather knowledge about possible funding opportunities” is a real problem, as is “the relatively short-term nature of funding sources available for projects, (…) which leaves smaller organisations vulnerable when funding expires” at the end of a cycle of one or two years.[1]
As a result, sustainable initiatives are in need of multi-channel funding, in order to bridge periods, in which one funding stream may expire before another one can replace it. This is of course easier said than done.
Like many other aspects of successful engagement, sustained networking, lobbying (in the best sense of the word), and fundraising require specific skills, time, and energy. They are therefore closely linked to points 5.1 (partnerships) and 5.3 (project management). In consequence, the first remedy for lack of funding opportunities and lobbying know-how is to increase the available human resources, which may not be as difficult as it often seems.
[1] ECORYS, Mapping of good practices relating to social inclusion of migrants through sport. Final report to the DG Education and Culture of the European Commission, Brussels: 2016, p. 24-25.
5. To reduce linguistic barriers
Coaches and instructors are sport enthusiasts, but they cannot be expected to be language teachers. They are used to giving their instructions in a fast and efficient way and may therefore face difficulties to communicate with participants who have little to no command of the local language.
Including participants across linguistic barriers requires particular competences. Rather than proceed by “learning by doing”, it could be helpful to provide coaches with some basic training in non-verbal communication methods. It is just as important to use efficient “ice-breakers” as it is to know what pitfalls should be avoided (talking speed, complicated explanations, exclusive focus on participants with language skills to the detriment of others, etc.).
The ideal scenario would be able to ask volunteer translators from different ethnic communities for help. More realistically, sport instructors (but also club administrators) would greatly benefit from acquiring, in short training sessions, tools for overcoming frustrating language barriers.
At the same time, linking training sessions to genuine language classes has proved to be a very beneficial combination, both in terms of skills and “perception of welcome and goodwill”. The main difficulty consists in finding qualified volunteers with language teaching competences and suitable infrastructure in or around the club grounds.
6. To break through cultural walls
In all evidence, cultural obstacles and pitfalls are particulary numerous and potentially harmful. Culture is based on beliefs and norms, which translate into behaviour patterns (“habits”) that become unconscious and are extremely difficult to change. The very detailed chapter on “Intercultural dialogue” within the ASPIRE project’s training module provides an in-depth introduction into how culture functions as an orientation system for human beings.
It begins with migrants’ perception of the place of sport in everyday life. Football enthusiasts may be surprised to find among some migrant groups a certain disregard for the benefits that sport can bring and that seem so obvious to Europeans. Certain parents may consider football as wasted time for their children; and certain men may have not very constructive views about the suitability of football for women and girls.
Role models and mediators (who are not necessarily sportspeople themselves, but trusted in the migrant community) are extremely helpful in opening up some loopholes in the cultural walls.
Concerning the repeatedly made observation that many cultures of origin do not have the same idea of commitment to social groups outside the family (not to mention perceptions of punctuality and reliability which already differ widely within Europe), it appears that social media like Whatsapp or Facebook groups or other trending networks seem to be tailored to cross-cultural use and increase “commitment pressure” in a gentle and engaging way.
On a general note, in order to break through such cultural walls, grassroots volunteers need intercultural competences. This starts first and foremost with a keen awareness of one’s own cultural “straightjacket” – cultural sensitivity starts with self-awareness. Compact workshops on intercultural competence (as well as some fundamental “do’s and don’t’s”) are an excellent tool and may not be too complicated to arrange. Moreover, there are interesting digital tools available for free, like the ASPIRE module mentioned above.
The overall aim of intercultural competence is “empathy” for refugees’ situations, heterogeneity, and cultural imprint. Patience, persistence and humour are the best pre-conditions for acquiring these competences. Just as important is to have realistic expectations about one’s role and the extent to which one may contribute to the very long integration process. There is so much that one can do, and it does not act in anybody’s favour to become overwhelmed by the difficulties or by the psychological burden some situations may provoke.
7. To reach out to female refugees
In the most welcoming countries, many migrants who have obtained official refugee status make use of their right to family reunification. As a result, the number and percentage of women and girls among refugees across Europe is likely to keep increasing. At the same time, experience from good practices reports shows that it is more difficult to reach out to potential female participants, for a variety of reasons:
- culture-based reluctance, as mentioned above (need 6);
- suitable infrastructure (including changing rooms) and regular access to it;
- lack of female instructors;
- appropriate training hours (ideally before dark);
- obligations of childcare and therefore lack of availability.
Again, the presence of role models is of invaluable help. In the absence of “cultural ambassadors” who have the clout to convince potential participants (or their fathers and brothers), even digital testimonials that are easily spread may be an asset.
In more concrete terms, three recommendations are repeatedly advanced by the literature:
- It might be useful to start a football offer with female-only groups, rather than mixed ones.
- A childcare solution should be offered right away, ideally in the form of parallel offers for both women and their children, otherwise with childcare on-site.
- Tolerance is needed with regard to unusual sports clothing, especially concerning the hijab or other dress codes European instructors might find not very useful for sporting purposes. In other words, it is important to remember the priorities at stake.
8. To facilitate the access of refugees into regular football
Recruiting talented players among refugees for the competitive teams of a football club is of course an excellent means of integration. There are, however, some issues to be considered:
- Such integration requires a minimum of geographical stability and therefore only makes sense with officially recognised refugees who are not “in transit” for another destination.
- It is important to be well informed about possible restrictions to freedom of movement for refugees in the country concerned.
- It is also necessary to gather information about health insurance and liability issues, which in most countries do not pose a problem to recognised refugees.
9. To engage refugees themselves in volunteering activities
It is obvious that successfully recruiting individuals, with a migrant background, for any kind of position in a football club (coaches, referees, administrators) is a major step in favour of sustainable inclusion and participation:
- The keyword in this context is, of course, “responsibility”, which is based on commitment and is bound to increase confidence and self-esteem.
- Even more importantly, each individual who takes over some responsibility within a club or association becomes at the same time a role model and multiplier of the integration message.
- And the change from a “passive” beneficiary to an “active” provider of a relevant social service changes perception on both sides – among the migrant community and among the locals.
This need has already received close scrutiny by several in-depth analyses within the framework of previous projects on sports and migrant groups. In 2016, The European Sport Inclusion Network (ESPIN) published both a conference report on the Equal Access and Volunteering of Migrants, Minorities and Refugees in Sport (32 pages) and a Handbook on Volunteering of Migrants in Sport Clubs and Organisations (56 pages). Both provide helpful information, background reflections, and concrete recommendations. The SIVSCE project led between 2015 and 2017 by the Syddansk Universitet also worked on Social inclusion and volunteering in sports clubs in Europe (SIVSCE).
10. To fight against prejudice and rejection in society
Stereotypes, prejudice or outright xenophobia are not the preserve of extreme right wing ideologists. They can come to the surface in everyday situations, often unwillingly. Football, as a contact sport where emotions fly high, is a context, in which sudden interpersonal conflicts are prone to breaking out. These can, in turn, lead to racist insults or discriminatory behaviour.
Instructors should be aware of this risk and, ideally, benefit from a training in how to resolve such conflicts appropriately. The Sport Welcomes Refugees project suggests that grassroots football clubs formulate “guidelines outlining the club’s and/or the association’s coordinated approach towards such incidents, enabling them to handle corresponding situations quickly, appropriately and in accordance with the club’s and/or the association’s stance.”
Beyond such internal incidents and anticipations, grassroots football can, in all modesty, also contribute to challenging a skeptical or hostile public opinion, in disseminating effectively about positive case studies and humble “success stories” of integration initiatives that are beneficial to society. Getting in touch, if possible, with sympathetic or at least neutral local media, can open opportunities to tell such stories. Organising local public events that provide information – with the help of an academic expert or community official – about the exact benefits exactly a refugee status entails in one’s country. This may counteract, at least partly, the “fake” information that is circulated on such matters.
It is not a football club’s mission to engage in a fight against massive social and political trends. But that does not mean that it should not take a stand for its principles when speaking to media or other civil society groups.